These striking photographs show the scale of poverty – and affluence – that live shoulder-to-shoulder in Mexican cities.
A modern, luxury apartment block towers with confidence over its surroundings. Residents enjoy the view from their rooftop gardens but – tellingly – have set up large screens to block out the view in one direction.
If they were to peer round the barricades, however, they would be confronted with a slum-like maze of cramped, tumbledown concrete constructions just inches from their plush existences.
The photographs were produced by ad firm Publicis, based in Mexico City. In a nod to the sheer disparity on display, creators of the anti-poverty ad campaign, called Erase the Differences, felt compelled to put a disclaimer on each picture reading: ‘This image has not been modified. It’s time to change that’.
Haves and have-nots: This lavish block of apartments can be seen right next to a sea of tumbledown flats – though residents have blocked off the view
Striking: The bright whites and colourful roofs of the wealthier homes are a graphic contrast with the dull concrete just over the wall
Tumbeldown: The smart roofs and garages of the homes in the foreground are a far cry from the corrugated roofs and makeshift washing lines of the poorer homes
Wrong side of the tracks: Manicured lawns, smart driveways and a concealing screen of greenery separate the affluent homes from their less wealthy equivalents.