She shot to fame wearing that distinctive red swimsuit in TV show, Baywatch, giving her the reputation of stunning siren.
But on Friday Pamela Anderson stepped out in a white version of the look, when she slipped into a strapless costume while holidaying at the exclusive Eden Roc hotel in Cannes.
The blonde bombshell channelled 50s icon Marylin Monroe, when she padded around the poolside in the number, teamed with an elegant head scarf and Jackie O sunglasses.
Pure glamour: Pamela Anderson rocks a white bikini looking very screen siren indeed at the Eden Roc Hotel during the 67th Cannes Film Festival in France on Friday
She chatted amiably with friends and appeared in high spiritis as she soaked up the sunshine by the French Riviera.
Careful not to over do it in the sun, she later slipped on a white lace dress and outsized straw hat as she flitted between the shade of her hotel apartment and the poolside.
You would never guess that it’s been 17 years since she graced the beach alongside David Hasselhoff judging from the actress’s impressive physique.
Polished: Nearly 20 years after promoting Barb Wire at the Cannes Film Festival, Pamela returned to the French town looking demure and ladylike
The former Playboy pin-up had her blonde locks styled in the pixie cut she has been sporting the last few months as she hung out with her husband Rick Salomon.
Rick was casually dressed in a navy T-shirt, floppy hat and sunglasses and, of course, was sporting his beloved scruffy beard.
Pamela and Rick tied the knot in secret at the beginning of the year, despite the beauty calling her-now husband her ‘best friends… with benefits’ just a few months earlier.
Red hot: Pamela and Alexandra Paul and David Charvet in her 1993 Baywatch heyday
Pamela and her entourage have been enjoying France as the Cannes Film Festival gets underway.
Her first trip to the Cannes Film Festival in 1995 involved a plunging corset, high-heel boots, and a barbed wire tattoo.
Nearly 20 years later, Pamela returned to the French town looking somewhat more demure and ladylike in white.
Family time: She was seen enjoying the company of her sons Dylan Jagger Lee, 16, and Brandon Thomas Lee, 16, as well as a string of friends
Earlier in the day, the Canadian-born actress was seen strolling along the winding streets of the Côte d’Azur on the arm of her on/off husband.
Her 46-year-old husband Rick, who is most famous for appearing in Paris Hilton’s sex tape, was also careful of the sun and sat mostly in the cool shade.
She recently admitted they had got married for a second time at Sean Penn’s Help Haiti Gala at The Montage Hotel in Beverly Hills.
Shaded beauty: The former pin up later donned a straw hat in the lunchtime sun
Who’s hat? Pamela is careful not to overdo it in the sun.